Digital Marketing & Social Media Strategy
Comprehensive masterclass on Meta Ads, Google PPC, SEO optimization, content creation, TikTok marketing, and e-commerce growth strategies.
Course Overview
In today's digital economy, businesses thrive on customer acquisition, search engine visibility, and social media engagement. This course equips you with actionable, ROI-focused digital marketing skills across search, paid social, funnel design, and analytics.
What You Will Learn
Meta Ads Mastery (Facebook & Instagram)
Audience targeting, pixel setup, CBO campaigns, and retargeting funnels.
Google Search & YouTube Ads
Keyword bidding, high-converting ad copy, quality score optimization, and video ads.
Search Engine Optimization (SEO)
On-page optimization, technical SEO, keyword research, and high-authority link building.
E-Commerce Funnels & Shopify Growth
Scaling direct-to-consumer stores and local e-commerce brands.
Content Creation with Canva & CapCut
Design high-converting ad creatives and viral short-form video content.
Google Analytics 4 (GA4)
Tracking conversions, setting custom events, and calculating ROAS.
Detailed Course Modules & Tasks
Understanding consumer buyer journeys, brand positioning, and content calendars.
Key Topics Covered:
Tools & Technologies Mastered
Build Real Showcase Projects
E-Commerce Brand Scale Strategy
Complete marketing campaign covering Meta Ads funnels, influencer outreach, and retention email flows for an e-commerce brand.
Who Should Enroll in this Course?
Scale your own products and generate predictable customer leads.
Earn top-tier dollar retainers providing digital marketing services globally.
Gain practical, measurable campaign experience.
Course Prerequisites
Basic internet browsing knowledge and willingness to learn.
Certificate in Digital Marketing & Social Media Strategy from Pak Royal College.
Class Schedule & Fee Details
Course FAQs
Is this course practical or just theory?
The course is 80% practical with live ad manager walkthroughs and real campaigns.
Ready to Start Learning Digital Marketing & Social Media Strategy?
Enroll today to reserve your seat in the upcoming batch.